Couldn't agree more about needing to be the "default" solution. Pricing is a big challenge... we would ultimately like to offer a free tier that is completely s

Couldn't agree more about needing to be the "default" solution. Pricing is a big challenge... we would ultimately like to offer a free tier that is completely subsidised by business users (and possibly paid consumer plans as well) but getting there is the hard part. We're thinking about fundraising, which would help, but we would still want to have a clear monetisation strategy so that our users know what they're getting into. We've thought a lot about selling to businesses first (and have discussed similar projects with some clients) and may still choose to go that route but: - Businesses already have access to a multitude of solutions for secure *internal* communications. - External communications face the same network problem as consumers, but are compounded by the fact that businesses are far less likely to send an invite or buy a "gift" subscription for their clients/suppliers/etc. - Businesses are far more resistant to changes in process/UX. We think UX is going to be a big part of the solution. - This may be more emblematic of my own ignorance than anything else, but it is easier for me to think of consumer companies that have moved "up" to enterprise sales than the other way around. I realise how naive this sounds, but the purpose of this project really is to make encrypted email/IM usable for *everyone*--it requires a consumer focus at some point. As always, thanks so much for your thoughts on this. It's likely that our own ideas will be tempered by reality before too long ;)