There was an article in the NYT a month or two back about Proctor & Gamble trying to build up a Facebook presence. I don't know how many other companies are doi

There was an article in the NYT a month or two back about Proctor & Gamble trying to build up a Facebook presence. I don't know how many other companies are doing this but I really don't see much use for a Skittles page. Wouldn't this be targeted at children? How many children actually have Facebook accounts? I'm assuming not too many. But I'm open to arguments in favor of this being a brilliant marketing scheme.