Why the Google+ long game is brilliant I'd usually expect an article like this to at least end up with what Google really gains from G+. Whats the big win in t

Why the Google+ long game is brilliant I'd usually expect an article like this to at least end up with what Google really gains from G+. Whats the big win in this game? Eyeballs? Behavior data? It may or may not be successful, but honestly I'm not sure I ever see a mass seachange of friends and family from Facebook to G+. I think its much more likely for a challenger in this space come from out of left field. I'd love to see Google doing something else with the G+ resources, something really new and innovative then iterative. The whole G+ thing seems kind of a waste (I say this as I see my usage of social networks start to slip every day)