Interesting read. I've been doing some reading on starting 2-sided marketplaces. Here are some resources you might find useful: http://www.ribbonfarm.com/2011/

Interesting read. I've been doing some reading on starting 2-sided marketplaces. Here are some resources you might find useful: http://www.ribbonfarm.com/2011/09/29/ubiquity-illusions-and-the-chicken-egg-problem/ http://www.ribbonfarm.com/2011/09/29/ubiquity-illusions-and-... http://www.quora.com/Chicken-and-Egg-Problem-Social-Startups/How-do-you-solve-the-chicken-and-the-egg-problem?redirected_qid=116120 http://www.quora.com/Chicken-and-Egg-Problem-Social-Startups... http://platformed.info/ http://platformed.info/ Good luck!