Yes, that's the value of LinkedIn. Turning Cold prospects into warm ones. Its wroks very nicely in enterprise situations. When you know who your target entry po

Yes, that's the value of LinkedIn. Turning Cold prospects into warm ones. Its wroks very nicely in enterprise situations. When you know who your target entry point is (meaning, the person you are leveraging to sneek in your pitch) things go much smoother. Its just a matter of finding out more about them and easily creating a profile around their likes. You can't really fail at rapport if you know what the person likes. And rapport is how you open sales negotiations.