Seems more interesting to me to do this via web vs. retail. We're driving for the web at Instacanvas (http://instacanv.as http://instacanv.as). Thoughts on web

Seems more interesting to me to do this via web vs. retail. We're driving for the web at Instacanvas (http://instacanv.as http://instacanv.as). Thoughts on web vs. retail for physical photo products?