Don't know where this reply will wind up in the thread, but the more I read here, the more it does seem like a bad marketing decision that was likely driven by

Don't know where this reply will wind up in the thread, but the more I read here, the more it does seem like a bad marketing decision that was likely driven by not alienating partner Intel. Apple could afford to diss Intel because it was a much smaller, albeit prestigious, customer. Windows is practically the foundation of Intel's business and to see it move to ARM would lead to them having nightmares. But if Microsoft is serious about tablets, they're going to have to do it.