>I cannot for the life of me figure out how using QR Codes in advertising, on business cards, etc. is better or more effective than simply using a URL to point

>I cannot for the life of me figure out how using QR Codes in advertising, on business cards, etc. is better or more effective than simply using a URL to point to the same information. At least a URL is explicit and something that I might have a chance in hell of remembering. Absolutely right. Problem is, coming up with a logical URL to describe your data presumes you knew WTF about your data and its organization in the first place when you composed the URL. That's a tall order. Best solution is to implant some searchable ideas into the audience's brain and hope for the best (GOOG). It's called a Message. Second best is the like of QR codes, which some subset of your audience may bother with until the novelty wears off.