Slightly of topic but Google has brought a lot of it upon itself; for example is near impossible to use without a lot of scrolling to avoid ads. I know they're

Slightly of topic but Google has brought a lot of it upon itself; for example is near impossible to use without a lot of scrolling to avoid ads. I know they're ads due to my daily work but "regular" people will probably not notice them as ads due to almost identical background color and layout. Ads may be relevant but there's more to it then relevancy (price for one.) Sneaky and very bad long term.