7 ms·

I think its fair to say that this looks pretty interesting. The domain reads like a bad spam domain, though. Did someone skip the chapter on branding? I did wa

I think its fair to say that this looks pretty interesting. The domain reads like a bad spam domain, though. Did someone skip the chapter on branding? I did walk through their mortgage evaluator. The process was pretty straightforward, and they didnt ask for any upfront personal information like most of the scam mortgage sites out there. I'm not sure I'm ready to pay $10 for mortgage assistance, but this might be an interesting thing to do if I was actually buying a home. I'm definitely going to keep it in the bookmarks, but I'm curious how they plan to keep people paying the $10/mo over the long haul. Traditionally, real estate services, and also paid review sites like Angielist have very high churn rate. People sign up, get the info they want, and then unsubscribe. Rinse repeat every 12-18 months when they need something.

rokhayakebe 18y ago
Maybe the domain name is a SEO play. It only sounds like a Spam domain to internet savvy users. To the other millions of people who only know Hotmail, AOL and Google it won't seem so. And they will click on the link when it rises to the top of search result.
zandorg 18y ago
Yes, I LOL'd at that domain once I saw it. Don't forget the dash, kids....
- prawn 18y ago
  The hyphen in the domain says to me: "We haven't really thought about this much."
- henning 18y ago
  I have some recommendations for making it look more questionable: 1. Switch to .info domain name 2. Homepage should have more color and more gratuitous animation - maybe seek out Matthew Lesko's people? 3. There's a contact link at the bottom of the page - remove that so no one has any idea who the hell is behind it.
Brushfire 18y ago
UPDATE: I went through the process to signup since they are offering 90 days free, and was presented with multiple Apache/Tomcat errors halfway through the process. That doesn't exactly inspire confidence -- I stopped right away. Giving my social security number to a website that is having server failure? Bad idea. This is an important lesson: even if it is beta, you are opening your doors to people. If you mess it up, they are less likely to trust you, permanently.

rokhayakebe 18y ago

Maybe the domain name is a SEO play. It only sounds like a Spam domain to internet savvy users. To the other millions of people who only know Hotmail, AOL and Google it won't seem so. And they will click on the link when it rises to the top of search result.

zandorg 18y ago

Yes, I LOL'd at that domain once I saw it. Don't forget the dash, kids....

prawn 18y ago
The hyphen in the domain says to me: "We haven't really thought about this much."
henning 18y ago
I have some recommendations for making it look more questionable: 1. Switch to .info domain name 2. Homepage should have more color and more gratuitous animation - maybe seek out Matthew Lesko's people? 3. There's a contact link at the bottom of the page - remove that so no one has any idea who the hell is behind it.

Brushfire 18y ago

UPDATE: I went through the process to signup since they are offering 90 days free, and was presented with multiple Apache/Tomcat errors halfway through the process. That doesn't exactly inspire confidence -- I stopped right away. Giving my social security number to a website that is having server failure? Bad idea. This is an important lesson: even if it is beta, you are opening your doors to people. If you mess it up, they are less likely to trust you, permanently.