IMing or twittering on iPhone is not the same as watching a TV program simultaneously with millions of other people. There is something here with the simultane

IMing or twittering on iPhone is not the same as watching a TV program simultaneously with millions of other people. There is something here with the simultaneous viewing concept, or maybe we can call it collective experience. There is something amazing about sharing in an experience with millions of people at the same time. For instance, election night, 9/11, the Super Bowl, or even finding out who shot JR. Granted we do this today through many mediums (e.g. Twitter during the inauguration), which only serve to augment to core TV experience.