It didn't say that because that's not how it works. This is an extension of an existing deal. Universal content is already available for rent/purchase on iTunes

It didn't say that because that's not how it works. This is an extension of an existing deal. Universal content is already available for rent/purchase on iTunes and that isn't changing. New releases will continue to be on iTunes ala carte. What you won't see is that content available as part of a non-HBO streaming subscription service.