3 ms·
A 10 year exclusive with content locked into cable or satellite subscriptions short sighted, There's nothing about this deal which is short sighted. Unless you
by mikeryan 14y ago
A 10 year exclusive with content locked into cable or satellite subscriptions short sighted,
There's nothing about this deal which is short sighted. Unless you're referring to another article or details I'm not privy to but my understanding is that HBO tied up the digital distribution rights to a large supply of quality content for a long time and I'm pretty sure with minimal demands on how they distribute it (do you know otherwise?). Distribution mechanisms be damned they ensured they'd have a quality pipeline of content for a long time.
To your point about locking into a cable subscription. That thing has been circled around in HN for a long time and it seems damn foolish to think HBO isn't looking to the future. There maybe a time when the number of those of you who don't have a TV start to approach the 80 million households in the US with cable, and it makes sense for them to break out of the cable distribution model, but it sure as hell isn't now at least in the US. (Note HBO is allowing HBO-Go subscriptions without cable in other countries). I'd love to hear what you think HBO's "smart" choice is because I'm pretty sure switching right now from their current model is foolish and I'm also pretty sure HBO is better prepared then just about anyone to make the leap then any other network.