To say that Samsung "spends loads of money in advertising, just like Apple" is a bit stretching the truth, if Horace Dediu's estimations are to be believed: ht

To say that Samsung "spends loads of money in advertising, just like Apple" is a bit stretching the truth, if Horace Dediu's estimations are to be believed: http://www.asymco.com/2012/11/29/the-cost-of-selling-galaxies/ http://www.asymco.com/2012/11/29/the-cost-of-selling-galaxie... Samsung seems to spend about an order of magnitude (10x) more on advertising than Apple.