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FWIW, Fortune's take on the marketing decision is "clever thriftiness": "Here’s a thrifty marketing strategy tailor-made for these troubled times. "Rather tha
by CalmQuiet 18y ago
FWIW, Fortune's take on the marketing decision is "clever thriftiness":
"Here’s a thrifty marketing strategy tailor-made for these troubled times.
"Rather than pay for all the accoutrements of a high-profile product roll-out — promotional media, special events, keynote speeches, etc. — just leak a few spy shots to obscure bloggers and let the Internet rumor mill do the heavy lifting."
http://apple20.blogs.fortune.cnn.com/2009/03/03/apples-new-macs-marketing-by-spy-shot/ http://apple20.blogs.fortune.cnn.com/2009/03/03/apples-new-m...