I love your idea and this niche. Here are a few thoughts... 1. There are a lot more stylists than salons, and a lot of them are independent contractors (they r

I love your idea and this niche. Here are a few thoughts... 1. There are a lot more stylists than salons, and a lot of them are independent contractors (they rent chairs in salons). I would focus on selling to them, not salons. I would make my most expensive plan (multi-user) for salons...but Plan A & Plan B for individual stylists. 2. Be sure to have a "37 signals" type sign up page. Explain the differences between the plans. The first thing I looked for was the pricing...and didn't see it until I clicked to sign up for the free 30-day trial. 3. Offer a 60 or 90 day free trial. Get them hooked. (I have done 1 year free trials which turned into $100k+ in recurring revenue). It's tough to get paying customers, don't be afraid to prove your value. 4. Continue to add value (text reminders, etc..) 5. Don't be afraid to get on the phone and call stylists/salons. Send postcards. Sell, sell, sell. Good luck!