"Snip is a hair salon software product.." - hair salon software product is very awkward, and doesn't really make a lot of sense. You also then basically repeat

"Snip is a hair salon software product.." - hair salon software product is very awkward, and doesn't really make a lot of sense. You also then basically repeat it more clearly straight away. I would shorten to: Snip is a software product that helps you spend less time on the tedious parts of being a stylist or salon owner. Click below to learn how Snip can make your life easier. I considered even dropping 'is a software product that' as well, undecided on that. THIS IS PROBLEM ONE IN MY OPINION: On your 'sign up for a free 30 day trial' page, I am asked to choose between 'basic', 'plus' and 'super'. But I have no idea what any of these are, surely it doesn't matter? I don't know your product well enough, but don't make people make this choice for their free trial, just get them into the system :) I don't know if you would be better off starting people's trials at the bottom or top level. You could, after people have signed up for a free 30 day trial, then give them a simple one sentence explanation of what these choices are, to help them choose. But, job 1 is to get them signed up with minimal thought!