I can honestly say this is not the case in my experience. When we visit someone who has cable, its a shock similar to the one I feel when I install a new Firef

I can honestly say this is not the case in my experience. When we visit someone who has cable, its a shock similar to the one I feel when I install a new Firefox that doesn't have NoScript yet. There's all these interruptions, lame cliffhangers, and sometimes you can't even rewind it if you missed something. WTF? One strange habit I've noticed as a result of no commercials is an increasing impatience for the interesting bits of the content. We've gotten into the habit of FFwd through the slow bits of shows though. There's a surprising amount of non-content in what gets sold as the actual content of movies, TV shows, etc. I'd pay for legitimate TV if I could FF everything and get all the shows I like on demand when they actually air. Life's just too short to sit through 30 minutes of maybe-interesting content, 5 minutes of total filler, and 25 minutes of commercials and interruptions. The industry needs to start respecting the viewers' time.