I believe there are two failures here: one is design. The other is communication. It's fair to argue that the design/branding was better or worse. I happen to

I believe there are two failures here: one is design. The other is communication. It's fair to argue that the design/branding was better or worse. I happen to think the new logo looked insipid. The rest of the branding seems to stand up better. However I think we all should agree that the communication regarding the branding was a travesty. This doesn't seem to be the designer's fault, but they're catching most of the blame. What I don't like about the original article is the "your opinion is wrong and here's why" attitude. Telling people that they are wrong up front is another communication failure.