I think that too much emphasis on culture over qualifications could be just as bad. If your culture lies more on the casual/frat end of the spectrum that tends

I think that too much emphasis on culture over qualifications could be just as bad. If your culture lies more on the casual/frat end of the spectrum that tends to breed mediocrity, you run the risk of ending up with a perpetually mediocre company (a lifestyle business). If that is your goal, more power to you. This is probably less true in major tech hubs like Silicon Valley though, where there is a lot more competence.