'A' startup? As the article notes, there have been several attempts already and no clear winner. Some observations about the online dating industry. There's a

'A' startup? As the article notes, there have been several attempts already and no clear winner. Some observations about the online dating industry. There's a market opportunity - money has traditionally been made from dating/introduction services. They seem very suitable to move online. And they would seem to scale: in most services people match themselves, or an algorithm matches them, without involvement from the site staff. You would also expect network effects to be strong (customers want access to all the candidates in their geographical location) therefore rapid growth and huge revenue seems a possibility in a winner takes all kind of way. So tell me: why has the online dating market not been locked up (pace occasional disruption) since 1999? My suspicion is the existing sites just don't have any way to differentiate themselves from the competition that actually makes a difference. Online dating, if it can be 'fixed', will be fixed when someone has an insight into the underlying social question and manages to implement something unique.