4 ms·
The irony is that their profit model is based on advertising which has the same incentive to not get you into a long term relationship.
by mesozoic 14y ago
The irony is that their profit model is based on advertising which has the same incentive to not get you into a long term relationship.
- snprbob86 14y agoOK Cupid has (had?) both ads and an ad-free A-list subscription package. However, I doubt either of those were their primary sources of income. OKC has an extremely robust survey platform baked into their question and answer system. I suspect that the demographic and market analysis data is extremely valuable and that selling it to advertisers, consumer packaged goods companies, etc. would be very lucrative.