It's actually pretty amazing and brilliant how Apple pivoted on the whole computer marketing spec battle with the iPad marketing. Whereas PCs are always compar

It's actually pretty amazing and brilliant how Apple pivoted on the whole computer marketing spec battle with the iPad marketing. Whereas PCs are always compared on specs, Apple took advantage of the new form factor to sell the pure experience and relegate specs to the back-seat. Of course this would have backfired if iPads felt underpowered, but they didn't. An obsession with user experience and the ability to control the full stack of hardware and software made this possible in a way that traditional manufacturers had no means to compete with. Google and Samsung and (hopefully) Microsoft are now managing to claw their way back after years of playing catch up, but the iPad launch was pretty incredible. I wonder if it will go down as the high water mark and Apple's greatest achievement.