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Reading suggestion for him: Lean Startup. He went with an idea that needs to be validated (I don't find obvious that condom key chains are a sure kill ...) and

• wtracy 14y ago
  Lean Startup is really hard to apply to this kind of business. Even when he had them made 10k at a time, he was only able to eke out 75 cents of profit on each one. If he tried a smaller batch, the production costs would have eaten him alive. That said, I could see making a first batch knowing it will sell at a loss just to test the market.
• jonmrodriguez 14y ago
  Yep, he should have hand-made early protos, sold them to people, and iterated. He would have found out that people want real working condoms much sooner (I mean, duh, right?). The airplane cargo pressure thing was an oversight that I would have made too, except it shows that he never tried shipping even 1 sample from an Asian supplier to him before, or the issue would have been detected sooner at essentially no cost.