That's very true, however it still doesn't make it a good example of why eating your own dog-food is good. Instead, it's a good example of why designing for yo

That's very true, however it still doesn't make it a good example of why eating your own dog-food is good. Instead, it's a good example of why designing for yourself as a target audience (like 37signals) can be a good thing. Incidentally, I am most definitely not arguing against the dog-food approach to development.