In many ways, the Dropbox experience matches the user's current habits: it's a folder, on your computer, that you can drag files into. There were other habits

In many ways, the Dropbox experience matches the user's current habits: it's a folder, on your computer, that you can drag files into. There were other habits that people had as well: they were using external hard drives to schlep files from work to home. They were emailing themselves files. They were sharing large files on CDs. What Dropbox did was take the pain out of all those things. Instead of burning a large file to CD, you just drag it to your "Public" folder. I think the post has two main points: - you can't always trust what customers say, you have to examine what they actually do. - just because something seems "better" doesn't mean it's what the customer wants. Technically, we could say Microsoft's SkyDrive is "better" because it offers more free storage than Dropbox. But there's something about Dropbox that users prefer.