Why is it universally a better way? <span data-bind="text: someVariable"></span> may look ugly but it is very clear that there is a variable associated to thi

Why is it universally a better way? <span data-bind="text: someVariable"></span> may look ugly but it is very clear that there is a variable associated to this DOM element. It took some time getting use to but once I realized how much it made sense I got over it. So tell me about this universally better way to go.