Forgive me, the argument that people notice but only subconsciously strides dangerously close to arguments for things like God, at least insofar as being a hypo

Forgive me, the argument that people notice but only subconsciously strides dangerously close to arguments for things like God, at least insofar as being a hypothesis which in principle cannot be tested. You can take your Hannah Barbara example as proof that some intangible things have an aesthetic impact, but you still can say when you see the two cartoons that one seems to be of better quality -- I hardly thing that is 'subconscious'. I think this article is intended to focus on the things designers do that are stylish yet unremarkable or wholly unnoticed, which any sensible designer must agree is something of a problem for web designers.