I stopped using Waze after December of 2011. They have these powerups that they put all over the virtual road, and you hear a crunching noise as your phone char

I stopped using Waze after December of 2011. They have these powerups that they put all over the virtual road, and you hear a crunching noise as your phone character drives over and eats them. Well, in December they felt it was very important that you know that Waze was going to be dropping Santa hats as well, so they placed a popup blocking the entire screen, which (due to a bug I suppose) could not be dismissed. I nearly missed a flight because I was running late and badly needed directions to LAX, but instead Waze pnly wanted to give me news about Santa hats. Finally I pulled over and pulled up LAX on IOS maps. Prior to that, I used it for probably a year and raved about it to everyone. But annoying things like this crept in and destroyed my enthusiasm. For example, there was an option to have Waze prioritize driving over powerups when computing routes -- who wants that!? And the brevity/frequency settings for the voiceover directions were wanting -- either hear a command three times before you have to turn, or hear a slightly shorter command three times, or get no audible direction. What occurred to me in December was that these guys were spending a lot of time on gamification when there were core UI/UX issues which needed addressing. Fundamentally, you're taking someone who has to get somewhere (in a hurry, perhaps) and making them play a very lame game. But they've raised ~$70M so they have a long time to get it right. Edit: at this time I didn't know how to kill running apps on IOS. I had just gotten my iPhone a month earlier.