Whether an innovation is lucrative or not depends highly on cultural factors. Ultimately to exploit an innovation there needs to be something to exploit, and u

Whether an innovation is lucrative or not depends highly on cultural factors. Ultimately to exploit an innovation there needs to be something to exploit, and unfortunately that is almost always other people. Many companies have produced tablets for decades before Apple came in with the iPad. If the iPad were launched in the early 90s, for example, it would not have taken off in the same way it did now.