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A third way, which is more like what Facebook did is to get a chunk of the market signed up all at once and hold them there until network effects take hold. If
by wtvanhest 14y ago
A third way, which is more like what Facebook did is to get a chunk of the market signed up all at once and hold them there until network effects take hold.
If you add all the photos for Harvard students, that is the chunk.
- malandrew 14y agoFacebook isn't two-sided. The consumers are producers and vice versa. At the very least isn't any more two-sided than Google Web Search. Advertising on Facebook (and Google) were added way later to monetize and already successful product traction-wise. A two-sided market is one where the buyers and sellers (or any combination of counterparties) are generally mutually exclusive from one another and dependent on the existence of the complementary counterparty for the market to provide utility.