Puffery and hyperbole are all too common in marketing. "Extraordinary support", "incredibly advanced technology", or my least favorite, "beautiful design" (:puk

Puffery and hyperbole are all too common in marketing. "Extraordinary support", "incredibly advanced technology", or my least favorite, "beautiful design" (:puke:). Nobody should ever believe a marketer when they say anything until the delivery matches. Sure, you can set some tentative expectations (e.g. "this payment processor will process payments"), but to go much further than that could invite accusations of naivete.