Another "You asked for my email to start the process so I closed the browser window" user here. And yes, I read your comments on the page: "... we promise neve

Another "You asked for my email to start the process so I closed the browser window" user here. And yes, I read your comments on the page: "... we promise never to spam you or sell your email address to anyone." Who is this "we"? I don't know you. I've never heard of you. Your promise is meaningless to me. It does not serve to make me feel better or get over the heebie-jeebies about giving up my email in any way whatsoever. ------------------ So I went to Mailinator, got a DEA, and put it in - bam. Now I can at least check it out. Of course, 99.999% of users will not do this but anyway. I'd think it's "four clicks" is the right number. At some point these users need to feel committed and want this enough to pay. You can't do that on the first page - you just can't. You need page views to build the commitment/excitement that makes someone want to pay: 1) User lands 2) User picks out card 3) User customizes card 4) User pays for card You could move the email to the "User pays for card" step ("Would you like a receipt?"). You just have to decide on that yourself and go with whatever you select.