Nielsen's site certainly accomplishes its goal, but what the goal is, in my opinion, is more subtle and complex than simply the conveyance of information. I wo

Nielsen's site certainly accomplishes its goal, but what the goal is, in my opinion, is more subtle and complex than simply the conveyance of information. I would suggest that Nielsen's site, by virtue of the fact it is a site about usability, makes the reader question the decisions of Nielsen's site carefully. In turn, this promotes dialog on what effective design is. Perhaps this is a bit of a stretch as I am no expert on usability, but I couldn't help noticing my mind wander and wonder at the title of his site, why is the 'use' in red? Why did he choose the "stickies" colors? Why in that order? And so on.