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Yeah, I can't really think of a way to break into the market. That could just be because I'm not in marketing? I just have a picture in my mind, cold calling u
by zxcvb 18y ago
Yeah, I can't really think of a way to break into the market. That could just be because I'm not in marketing?
I just have a picture in my mind, cold calling university administrators, it just wouldn't work.
- goodgoblin 18y agoCold calling will work, to some extent, but there are just so many decision makers involved, and they in turn have to get buy in from so many teachers, administrators, etc, that each sale just takes a long time.
- trapper 18y agoAgreed. You will have sales cycles of > 1 year, with references, demonstrations, visits, proof of concept delivery, tenders etc etc.. It's hell.