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One thing to keep in mind - educational markets are like enterprise markets - very difficult to sell to. Products don't generally catch on and spread virally th
by goodgoblin 18y ago
One thing to keep in mind - educational markets are like enterprise markets - very difficult to sell to. Products don't generally catch on and spread virally there - you'll need a salesforce. The decision makers aren't the users of the product, but its administrators.
- zxcvb 18y agoYeah, I can't really think of a way to break into the market. That could just be because I'm not in marketing? I just have a picture in my mind, cold calling university administrators, it just wouldn't work.
- goodgoblin 18y agoCold calling will work, to some extent, but there are just so many decision makers involved, and they in turn have to get buy in from so many teachers, administrators, etc, that each sale just takes a long time.
- trapper 18y agoAgreed. You will have sales cycles of > 1 year, with references, demonstrations, visits, proof of concept delivery, tenders etc etc.. It's hell.
- snprbob86 18y agoWe heard similar feedback from pg and team after our interview. We think we have a fighting chance, so we are still hacking... http://www.classlet.com/ http://www.classlet.com/