no, users ensure delivery by querying for the page. It's not like we are forced to open pages with google ads. Net neutrality means that all content fetching s

no, users ensure delivery by querying for the page. It's not like we are forced to open pages with google ads. Net neutrality means that all content fetching should be treated equally. I have no idea how that can be contorted into incumbency protection, since no one is advantaged by it. I don't pay for an ISP so that they decide to become a cable TV provider, deciding for me what I do and don't want. I pay for an ISP to allow me to go onto websites. They should act as disinterested as possible as to what I'm trying to get (apart from obvious load balancing things). Free wants to add a software layer ad blocking? Don't turn it on by default, that is the same thing as filtering for 90% of web users (at least). I hope you'll enjoy when they start throttling other things by default as well.