Coca-Cola is seen to have invented what Santa Claus is today - mainly through helping to change public consciousness of him. They did so initially through Haddo

Coca-Cola is seen to have invented what Santa Claus is today - mainly through helping to change public consciousness of him. They did so initially through Haddon Sundblom’s depiction of him for The Coca-Cola Company’s Christmas advertising in the 1930s[1][2][3] & he is constantly used in their campaigns at Christmas. My friends etc always say "It's not Christmas until you see the Coke ad" in reference to the build up to Christmas. However, they weren't the first company to do so as in 1915 and 1923, White Rock Beverages used a today's version of Santa (Red & White) to sell mineral water and ginger ale respectively.[4] [1] http://www.coca-colacompany.com/topics/heritage http://www.coca-colacompany.com/topics/heritage [2] http://www.vintageadbrowser.com/coke-ads-1930s/3#ad5w0neuut0ty41k http://www.vintageadbrowser.com/coke-ads-1930s/3#ad5w0neuut0... [3] http://www.vintageadbrowser.com/coke-ads-1930s/3#aduieywoavpvtnoq http://www.vintageadbrowser.com/coke-ads-1930s/3#aduieywoavp... [4] http://www.bevnet.com/news/2006/12-18-2006-white_rock_coke_santa_claus.asp http://www.bevnet.com/news/2006/12-18-2006-white_rock_coke_s...