5 ms·

You've missed the point. The issue here is that the company's marketing pivots entirely around the desire to have sex with women. Which signals to, say, heter

You've missed the point. The issue here is that the company's marketing pivots entirely around the desire to have sex with women. Which signals to, say, heterosexual women, that they are not a valid user of the depicted technology.

aidenn0 14y ago
Of course if they get a net 10% bump in attention from male software engineers by this ad and a 99% drop in attention from female software engineers, then they probably net quite positive on this. Thus the male dominated industry self perpetuates.
baddox 14y ago
Is the issue the desire to have sex with women itself, or the choice to market specifically to people that desire to have sex with women? I don't see anything wrong with either. And does it really hint to heterosexual women that they aren't a valid user of the technology? I certainly don't automatically assume that I'm not a valid user of a product when I see marketing directed at a demographic of which I'm not a member. I've bought laptops and tablets despite them being primarily shown in ads with college students or teenagers. I am tempted to think that the author has a specific problem with sexuality in marketing, not simply marketing that targets a specific demographic.
- danilocampos 14y ago
  > I certainly don't automatically assume that I'm not a valid user of a product when I see marketing directed at a demographic of which I'm not a member. Did you have an Easy Bake Oven as a kid? > I don't see anything wrong with either. I know, that's part of the problem we've got, here.
  - baddox 14y ago
    There's lots of things I didn't have as a kid, including numerous toys marketed at both genders. The fact that males usually don't buy every single product that has ever been marketed to females isn't a very useful piece of evidence. You just claimed that part of the problem is my belief that marketing specifically to people that desire to have sex with women is not bad. I find that claim incomprehensible, and I am very curious at your reasoning behind it.

aidenn0 14y ago

Of course if they get a net 10% bump in attention from male software engineers by this ad and a 99% drop in attention from female software engineers, then they probably net quite positive on this. Thus the male dominated industry self perpetuates.

baddox 14y ago

Is the issue the desire to have sex with women itself, or the choice to market specifically to people that desire to have sex with women? I don't see anything wrong with either. And does it really hint to heterosexual women that they aren't a valid user of the technology? I certainly don't automatically assume that I'm not a valid user of a product when I see marketing directed at a demographic of which I'm not a member. I've bought laptops and tablets despite them being primarily shown in ads with college students or teenagers. I am tempted to think that the author has a specific problem with sexuality in marketing, not simply marketing that targets a specific demographic.

danilocampos 14y ago
> I certainly don't automatically assume that I'm not a valid user of a product when I see marketing directed at a demographic of which I'm not a member. Did you have an Easy Bake Oven as a kid? > I don't see anything wrong with either. I know, that's part of the problem we've got, here.
- baddox 14y ago
  There's lots of things I didn't have as a kid, including numerous toys marketed at both genders. The fact that males usually don't buy every single product that has ever been marketed to females isn't a very useful piece of evidence. You just claimed that part of the problem is my belief that marketing specifically to people that desire to have sex with women is not bad. I find that claim incomprehensible, and I am very curious at your reasoning behind it.