Well, the newsfeed replacement doesn't do justice to the rest of the design. The newsfeed is terrible but I think the rest is pretty decent. I disagree that it'

Well, the newsfeed replacement doesn't do justice to the rest of the design. The newsfeed is terrible but I think the rest is pretty decent. I disagree that it's mostly aesthetics and no design. There are some good ideas in there. This are the main points for me: a. The dark theme is a bit weird for Facebook. Recently there was this good article posted here[1] about background colors and motivations. It says white backgrounds ("low arousal" themes, according to the author) are for utilitarian websites and dark backgrounds for hedonistic motivated designs. Facebook is both, but I think our moms wouldn't use it with a dark theme. b. The use of the screen real state is great. Facebook is really bad at this. This design looks like it could adapt to different screen sizes really well. It's almost the equivalent of Smashing Magazine for social. Really good, although it'd have to avoid horizontal scrolling on desktops which get weird very fast. c. All interactive targets are quite big yet they look good enough for a website to be displayed on a desktop machine. That's not easy to achieve. Overall I think this is more of a concept for a Win8 app, mostly based on the video in which it seems like the home page is a "live tiles" sort of thing. It could be made into a great website that uses the full screen with a bit of work. And that's a direction that most websites are lacking nowadays. [1] http://kaikkonendesign.fi/user-motivation-determines-the-best-color-scheme-for-your-website/ http://kaikkonendesign.fi/user-motivation-determines-the-bes...