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I agree with the opening but you went off the deep end afterwards. Bulk cold emailing is spamming. There's no way to dress that up. The linked article is talki
by ZoFreX 14y ago
I agree with the opening but you went off the deep end afterwards.
Bulk cold emailing is spamming. There's no way to dress that up. The linked article is talking about taking the time to create a personalised message sent to just one person, not optimising the CTR on your spam.
Secondly, buying a list of emails like that is not only unethical, but in many countries is illegal. Even if it is permissible there's normally a lot of hoops to jump through.
If that's not enough to convince you, if enough users flag your email as spam then you get heavily penalised. I recently did business with a company and only noticed today that my spam folder is full of emails from them - that's definitely gonna hurt the CTR.
- orangethirty 14y agoGood points. In the USA (where I reside) buying mailing lists is legal, and common industry practice. I still say that bulk cold emailing is not neccesarily spam. It all depends on the value you are providing people.
- saraid216 14y ago> It all depends on the value you are providing people. Since value is subjective based on the perceiver, you're basically saying that it's spam if the recipient decides it's spam.
- atleta 14y agoWhat you do is spam, by definition. If you're not a mind reader, you have no way of knowing what people want or will value by looking at their email addresses. If you are a mind reader OTOH, then please drop me a call at +36 20 ... oh, wait you already know it. :)
- ZoFreX 14y ago> In the USA (where I reside) buying mailing lists is legal, and common industry practice. I just want to add for anyone in the US reading this that it isn't quite this clear cut, and you have to abide by various regulations when sending unsolicited bulk mail. If you aren't careful you could still end up in trouble. IANAL.