4 ms·
The real Google's monopoly is AdSense. Yes, there are "other" ad networks, but they mainly operate with publishers rejected from AdSense or those who serve con
by cft 14y ago
The real Google's monopoly is AdSense.
Yes, there are "other" ad networks, but they mainly operate with publishers rejected from AdSense or those who serve content that is not compliant with intentionally vague AdSense TOS. Their "competitor's" revenues are smaller by orders of magnitude, and their CPMs are between 5 and 25% of what Google pays.
- mmanfrin 14y agoExcept that Amazon and Facebook both have the means and market to make a dent. The only real difference is that Adsense is a much more mature platform -- but then again, so was Overture.