Even if they don't "capture" the process in an obvious way, they will often capture it in the form of experience. In the rare case that it does not lead to a b

Even if they don't "capture" the process in an obvious way, they will often capture it in the form of experience. In the rare case that it does not lead to a better process or experience AND is not noticed by the end-user AND is not noticed by the employer, then you can argue that it is indeed 'crazy'. Or you can call it self-satisfaction, pride, etc... :)