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Currently dealing with design and usability experts that are spending a lot of time building things instead of shipping and trying out different approached. Th

• calinet6 14y ago
  There's something to be said for both strategies. Once you get down to a functional and complete design, it's useful to A/B test details to optimize. But it's nearly impossible to design something using an A/B test. Design simply does not work that way—it is not an evolutionary process on three variables, initially whether you believe in it or not, it is an art and as such takes in thousands of variables in thousands of forms and outputs something that works. That's the job of the expert—at the beginning, they are using their internal A/B test to produce something they know will be successful in the grand scheme. Give them a chance, please.
• Silhouette 14y ago
  There seems to be an aversion to A/B testing because that would clearly challenge their title of "experts". A/B testing is useful, of course, but the results can only ever be as good as the options you test.