That is rather what I am talking about. He posted 18 videos this week (I'm not counting the two from the last 24 hours) with an avg. of ~55,000 views. There's

That is rather what I am talking about. He posted 18 videos this week (I'm not counting the two from the last 24 hours) with an avg. of ~55,000 views. There's a lot of noise and people have short attention spans, he also posts stuff willy nilly. So only some small fraction of his 700,000 subscribes see any one video, for the rest it disappears into their feeds. His 360 Million views is still quite a lot, by definition there can only be so many accounts with such a high view count. And yet that translates to a check of only around a quarter million dollars. This is great for a highly caffeinated individual sitting in underwear and recording his screen - it simply doesn't cover a cast and crew even if you improve the CPM by a factor of x10. The truth is that TV advertising is very overpriced and just like newspapers trade physical print dollars for digital pennies the same thing applies here.