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I know the current monetization for videos is low. That's not for lack of audience, its because advertisers have not really switched over a lot of their ad spen

by geuis 14y ago

I know the current monetization for videos is low. That's not for lack of audience, its because advertisers have not really switched over a lot of their ad spend to online video. Look at this video from HuskyStarcraft. http://www.youtube.com/watch?v=MfBKFLrUQU4 http://www.youtube.com/watch?v=MfBKFLrUQU4. That's his episode celebrating his 700,000th subscriber. 700,000 people subscribe to his channel. He posts several videos a day, usually about 20-30 minutes in length. Each video gets hundreds of thousands of views in a day, and even more over time. There are entire cable networks that don't have that kind of viewership, and this is just a highly-caffeinated guy broadcasting high-level StarCraft 2 games. There are thousands of Youtubers just like him. There's a huge audience worldwide on Youtube. It and sites like it are already the future of broadcast, and the traditional networks are way, way behind. They're going to be less and less relevant as time goes on. If you take an existing show that, as I already said would likely be cancelled, and move it to Youtube there could be an amazing response.

recuter 14y ago
That is rather what I am talking about. He posted 18 videos this week (I'm not counting the two from the last 24 hours) with an avg. of ~55,000 views. There's a lot of noise and people have short attention spans, he also posts stuff willy nilly. So only some small fraction of his 700,000 subscribes see any one video, for the rest it disappears into their feeds. His 360 Million views is still quite a lot, by definition there can only be so many accounts with such a high view count. And yet that translates to a check of only around a quarter million dollars. This is great for a highly caffeinated individual sitting in underwear and recording his screen - it simply doesn't cover a cast and crew even if you improve the CPM by a factor of x10. The truth is that TV advertising is very overpriced and just like newspapers trade physical print dollars for digital pennies the same thing applies here.

by geuis 14y ago

recuter 14y ago

That is rather what I am talking about. He posted 18 videos this week (I'm not counting the two from the last 24 hours) with an avg. of ~55,000 views. There's a lot of noise and people have short attention spans, he also posts stuff willy nilly. So only some small fraction of his 700,000 subscribes see any one video, for the rest it disappears into their feeds. His 360 Million views is still quite a lot, by definition there can only be so many accounts with such a high view count. And yet that translates to a check of only around a quarter million dollars. This is great for a highly caffeinated individual sitting in underwear and recording his screen - it simply doesn't cover a cast and crew even if you improve the CPM by a factor of x10. The truth is that TV advertising is very overpriced and just like newspapers trade physical print dollars for digital pennies the same thing applies here.