Exactly. Seeing all that private activity with no way to capitalize on its inherent virality has driven Google away from their natural core. From a company wh

Exactly. Seeing all that private activity with no way to capitalize on its inherent virality has driven Google away from their natural core. From a company which started out with an quirky barebones homepage, deliberately eschewing the natural monetizability of it, this new aggressive identity grab is a big cultural transformation.