Does anyone else find 37signals competitor comparison dishonest/disingenuous? For example, when 37signals compares Breeze to Google Group [1], Google Group ste

Does anyone else find 37signals competitor comparison dishonest/disingenuous? For example, when 37signals compares Breeze to Google Group [1], Google Group steps #3-6 are all the same "step" but 37signals breaks it out to multiple artificial steps to give the illusion there's more work in the sign-up process for Google Groups (when there's not). What 37signals did was make each form field on the same sign-up page into multiple "steps". If this same logic was applied to 37signals Breeze sign-up process, then their process would in fact be nearly 10 steps as well since a "step" is required to input your List Name, another "step" for credit card info, etc. This seems a bit shady ... just saying. [1] http://basecamp.com/breeze/compare#google http://basecamp.com/breeze/compare#google