Microsoft is their own worst enemy. They stymie themselves with the bizarre pricing schemes and naming, confusing consumers (and IT buyers). Much of their probl

Microsoft is their own worst enemy. They stymie themselves with the bizarre pricing schemes and naming, confusing consumers (and IT buyers). Much of their problems seem to come from inertia. When Microsoft does wipe the slate clean, it can perform very well: Xbox, Windows Phone 8, SkyDrive/Azure. However, they need to find greater courage and start sacrificing the current cash cows for future growth. The crazy pricing scheme for Windows 8 is proof positive that they need better ideas. Apple has been selling new OSs for $40 every time. MS should have had one price: $40. That's it. For everything. $40. I was chided for suggesting that Microsoft leave Windows Desktop behind a couple of days ago, but I can't see any long-term future for it with consumers. Microsoft would do better by spinning off Entertainment & Devices into a new company, and having Microsoft solely focus on the enterprise customer where crazy pricing and naming and options for everything is commonplace. That these two were so entwined in the first place was the idea that consumers want to use what they use at work, and vice versa. This worked, until consumers said "Actually, we all want iPads" and Microsoft is far too late to that game. Consumers aren't in a symbiotic relationship with what they use at work anymore.