Why the heck aren't the hardware manufacturers stepping up on this one? Why should I pay HP/Xerox/Canon/Ricoh thousands for using their manufactured hardware wh

Why the heck aren't the hardware manufacturers stepping up on this one? Why should I pay HP/Xerox/Canon/Ricoh thousands for using their manufactured hardware when it does not cover the ability to use it? I realize being a hacker news reader/tech person means I would know better, but wouldn't some of these people think to themselves "Why isn't this cost included into the hardware?". And why aren't the manufacturers that profit from this type of hardware stepping up as it has the chance to discourage people from buying their stuff.